ACCOR ANNOUNCES PARTNERSHIP WITH TRUE CODING SYSTEM
NEW YORK, NY – Furthering its commitment with the travel trade community, Accor North America has announced that independent travel agents who use the TRUE (Travel Retail Universal Enumeration) identification codes will be integrated into Accor’s worldwide system effective April 15, 2011.
Coinciding with this announcement, Accor is also launching a contest for agents who complete an e-learning module. The “Learn with Us” program is designed to help educate agents about Accor’s various brands that include a full spectrum of hotels from luxury to budget; business and leisure. Agents who complete the training between April 15 and May 15 will be eligible to win one of several iPads
There are several benefits for agents as a result of this partnership. This includes easy access and the ability to book clients’ travel through Accor’s dedicated travel agent website www.accorhotels.travelagencies.com. Agents are guaranteed payment of commissions within 30 days after the guest checks out.
They will be able to annex the STAR – Special Travel Agent Rates - program, which provides trade partners with discounts of up to 30 percent off published rates for personal travel.
TRUE agents will now have their clients recognized in A|Club – Accor’s worldwide multi-brand loyalty program that is valid in a selection of 2,300 properties.
“We are very pleased to integrate these agents into our travel partner family as we have long valued our relationship with them and the travel agency community and can now formally acknowledge our appreciation,” notes Kerrie Hannaford, Vice President Global Sales, North America.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,100 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, and Ibis; Sofitel Luxury Hotels; and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com.
About Accor Worldwide
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,100 hotels and close to 500,000 rooms.
Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1, Studio 6 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
TRUE (Travel Retailer Universal Enumeration) System's sole purpose is to help provide travel agencies with the assignment of travel industry numeric codes that are recognized by the travel supplier community, including cruise lines, tour operators, hoteliers, and car rental companies.
TRUE now celebrates 10th years of serving the travel industry. The recognition of the TRUE Code by travel suppliers will allow the travel agent or travel agency the privilege of booking travel products and services directly with travel industry suppliers and be compensated a commission directly by the supplier. Additional information of TRUE may be found at www.TRUE.travel.